LIRU Book Details

Book ID: 889

Book Master ID: BM11663

Date of Entry: 1/29/2005

Book Name: International Marketing

Publisher: Tata McGraw-Hill Publishing Company Limited, 7 West Patel Nagar, New Delhi 110008

ISBN: 9780070528963

Edition: 11

Year of Publication: 2004

Non Issuable: No

Price: Not Available

Authors: ■ Philip R Cateora ■ John L Graham

Total Transactions: 5

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