LIRU Book Details

Book ID: 866

Book Master ID: BM12886

Date of Entry: 1/29/2005

Book Name: Services Marketing - People, Technology, Strategy

Publisher: Pearson Education (Singapore) Pte. Ltd., Indian Branch, 482 FIE, Patparganj, Delhi 110092

ISBN: 9788129704535

Edition: 5

Year of Publication: 2004

Non Issuable: No

Price: Not Available

Authors: ■ Jochen Wirtz ■ Christopher Lovelock

Total Transactions: 6

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