LIRU Book Details

Book ID: 2857

Book Master ID: BM10576

Date of Entry: 7/14/2011

Book Name: Consumer Behavior

Publisher: Dorling Kindersley (India) Pvt. Ltd., 7th Floor, Knowledge Boulevard, Noida 201309

ISBN: 9788131731567

Edition: 10

Year of Publication: 2010

Non Issuable: No

Price: ₹ 450

Authors: ■ Leon G Schiffman ■ Leslie Lazar Kanuk ■ S Ramesh Kumar

Total Transactions: 8

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