LIRU Book Details

Book ID: 2104

Book Master ID: BM13014

Date of Entry: 7/4/2011

Book Name: Strategic Marketing

Publisher: Tata McGraw-Hill Publishing Company Limited, 7 West Patel Nagar, New Delhi 110008

ISBN: 9780070682603

Edition: 8

Year of Publication: 2009

Non Issuable: No

Price: ₹ 515

Authors: ■ David W Cravens ■ Nigel F Piercy

Total Transactions: 20

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