LIRU Book Details

Book ID: 822

Book Master ID: BM12598

Date of Entry: 11/22/2004

Book Name: Principles of Marketing

Publisher: Prentice Hall of India Learning Private Limited, M-97, Connaught Circus, New Delhi 110001

ISBN: 9788120318397

Edition: 9

Year of Publication: 2001

Non Issuable: No

Price: ₹ 425

Authors: ■ Philip Kotler ■ Gary Armstrong

Total Transactions: 6

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