LIRU Book Details

Book ID: 821

Book Master ID: BM12130

Date of Entry: 11/22/2004

Book Name: Marketing Management

Publisher: Pearson Education (Singapore) Pte. Ltd., Indian Branch, 482 FIE, Patparganj, Delhi 110092

ISBN: 8178086549

Edition: 11

Year of Publication: 2003

Non Issuable: No

Price: Not Available

Authors: ■ Philip Kotler

Total Transactions: 19

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