LIRU Book Details

Book ID: 48

Book Master ID: BM12151

Date of Entry: 5/9/2003

Book Name: Marketing Management - An Indian Perspective - Text and Cases

Publisher: Sultan Chand & Sons, 23, Daryaganj, New Delhi 110002

ISBN: 9788170147589

Edition: 2

Year of Publication: 2000

Non Issuable: No

Price: ₹ 175

Authors: ■ R L Varshney ■ S L Gupta

Total Transactions: 15

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