LIRU Book Details

Book ID: 4295

Book Master ID: BM12147

Date of Entry: 10/19/2022

Book Name: Marketing Management - Concepts, Cases, Challenges and Trends

Publisher: Prentice Hall of India Learning Private Limited, M-97, Connaught Circus, New Delhi 110001

ISBN: 9788120332591

Edition: 2

Year of Publication: 2015

Non Issuable: No

Price: ₹ 275

Authors: ■ M Govindarajan

Total Transactions: 12

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