LIRU Book Details

Book ID: 424

Book Master ID: BM12122

Date of Entry: 5/30/2004

Book Name: Marketing Management

Publisher: Prentice-Hall of India Private Limited, M-97, Connaught Circus, New Delhi 110001

ISBN: 9788120320833

Edition: 11

Year of Publication: 2002

Non Issuable: No

Price: ₹ 325

Authors: ■ Philip Kotler

Total Transactions: 21

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