LIRU Book Details

Book ID: 4100

Book Master ID: BM13652

Date of Entry: 11/27/2019

Book Name: Advertising Management

Publisher: Pearson Education (Singapore) Pte. Ltd., Indian Branch, 482 FIE, Patparganj, Delhi 110092

ISBN: 9788178087351

Edition: 5

Year of Publication: 2003

Non Issuable: No

Price: Not Available

Authors: ■ Rajeev Batra ■ John G Myers ■ David A Aaker

Total Transactions: 4

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