LIRU Book Details

Book ID: 3736

Book Master ID: BM10221

Date of Entry: 9/25/2018

Book Name: Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant

Publisher: Harvard Business School Publishing Corporation, 60 Harvard Way, Boston, Massachusetts 02163

ISBN: 9781625274496

Edition: 2015E

Year of Publication: 2015

Non Issuable: No

Price: ₹ 1299

Authors: ■ W Chan Kim ■ Renee Mauborgne

Total Transactions: 0

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