LIRU Book Details

Book ID: 3501

Book Master ID: BM12161

Date of Entry: 8/7/2014

Book Name: Marketing Myopia

Publisher: Harvard Business School Publishing Corporation, 60 Harvard Way, Boston, Massachusetts 02163

ISBN: 9781422126011

Edition: 2008E

Year of Publication: 2004

Non Issuable: No

Price: ₹ 150

Authors: ■ Theodore Levitt

Total Transactions: 5

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