LIRU Book Details

Book ID: 3411

Book Master ID: BM11832

Date of Entry: 8/2/2011

Book Name: Legends in Marketing Volume 1, Consumer Behavior: Conceptual Foundations

Publisher: Sage Publications India Pvt. Ltd., B 1/I 1 Mohan Cooperative, Industrial Area, Mathura Road, New Delhi 110044

ISBN: 9788132103004_1

Edition: 1

Year of Publication: 2010

Non Issuable: Yes

Price: ₹ 4500

Authors: ■ Jagdish N Sheth

Total Transactions: 0

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