LIRU Book Details

Book ID: 3385

Book Master ID: BM12968

Date of Entry: 8/2/2011

Book Name: Strategic Brand Management

Publisher: Oxford University Press, YMCA Library Building, Jai Singh Road, New Delhi 110001

ISBN: 9780199260003

Edition: 2007E

Year of Publication: 2009

Non Issuable: No

Price: ₹ 275

Authors: ■ Larry Percy ■ Richard Elliot

Total Transactions: 2

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