LIRU Book Details

Book ID: 3208

Book Master ID: BM12170

Date of Entry: 7/29/2011

Book Name: Marketing of Services

Publisher: Cengage Learning India Private Limited, 418 FIE Patparganj, New Delhi 110092

ISBN: 9788131505311

Edition: 2006E

Year of Publication: 2011

Non Issuable: No

Price: ₹ 330

Authors: ■ K Douglas Hoffman ■ John E G Bateson

Total Transactions: 16

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