LIRU Book Details

Book ID: 3058

Book Master ID: BM13017

Date of Entry: 7/25/2011

Book Name: Strategic Marketing - Creating Competitive Advantage

Publisher: Oxford University Press, YMCA Library Building, Jai Singh Road, New Delhi 110001

ISBN: 9780195691689

Edition: 1IE

Year of Publication: 2009

Non Issuable: No

Price: ₹ 395

Authors: ■ Douglas West ■ John Ford ■ Essam Ibrahim

Total Transactions: 11

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