LIRU Book Details

Book ID: 305

Book Master ID: BM12597

Date of Entry: 3/21/2004

Book Name: Principles of Marketing

Publisher: Pearson India Education Services Pvt. Ltd., 7th Floor, Knowledge Boulevard, A-8 (A), Sector 62, Noida 201309

ISBN: 9789332558472

Edition: 15

Year of Publication: 2016

Non Issuable: No

Price: ₹ 799

Authors: ■ Philip Kotler ■ Gary Armstrong

Total Transactions: 0

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