LIRU Book Details

Book ID: 2879

Book Master ID: BM10588

Date of Entry: 7/20/2011

Book Name: Consumer Behaviour - Building Marketing Strategy

Publisher: Tata McGraw Hill Education Private Limited, 7 West Patel Nagar, New Delhi 110008

ISBN: 9780070682160

Edition: 11

Year of Publication: 2010

Non Issuable: No

Price: ₹ 510

Authors: ■ Del I Hawkins ■ Amit Mookerjee ■ David L Mothersbaugh

Total Transactions: 2

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