LIRU Book Details

Book ID: 2795

Book Master ID: BM12606

Date of Entry: 7/13/2011

Book Name: Principles of Marketing - A South Asian Perspective

Publisher: Dorling Kindersley (India) Pvt. Ltd., 7th Floor, Knowledge Boulevard, Noida 201309

ISBN: 9788131731017

Edition: 13

Year of Publication: 2010

Non Issuable: No

Price: ₹ 550

Authors: ■ Philip Kotler ■ Gary Armstrong ■ Prafulla Y Agnihotri ■ Ehsan ul Haque

Total Transactions: 8

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