LIRU Book Details

Book ID: 2530

Book Master ID: BM13018

Date of Entry: 7/7/2011

Book Name: Strategic Marketing

Publisher: Cengage Learning India Private Limited, 418 FIE Patparganj, New Delhi 110092

ISBN: 9788131509135

Edition: 2008E

Year of Publication: 2011

Non Issuable: No

Price: ₹ 299

Authors: ■ O C Ferrell ■ Michael D Hartline

Total Transactions: 6

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