LIRU Book Details

Book ID: 1981

Book Master ID: BM10123

Date of Entry: 8/20/2010

Book Name: Advertising Management

Publisher: Dorling Kindersley (India) Pvt. Ltd., 7th Floor, Knowledge Boulevard, Noida 201309

ISBN: 9788177588507

Edition: 5

Year of Publication: 2006

Non Issuable: No

Price: ₹ 399

Authors: ■ Rajeev Batra ■ John G Myers ■ David A Aaker

Total Transactions: 8

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