LIRU Book Details

Book ID: 1627

Book Master ID: BM13084

Date of Entry: 3/31/2010

Book Name: Textbook of Marketing of Services - The Indian Experience

Publisher: MacMillan India Limited, 2/10 Ansari Road, Daryaganj, New Delhi 110002

ISBN: 9781403927606

Edition: 2005E

Year of Publication: 2005

Non Issuable: No

Price: ₹ 375

Authors: ■ Nimit Chowdhary ■ Monika Chowdhary ■ Charles J Margerison

Total Transactions: 2

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