Centre for Management Studies | ব্যৱস্থাপনা অধ্যয়ন কেন্দ্ৰ
Dibrugarh University | ডিব্ৰুগড় বিশ্ববিদ্যালয়
LIRU Book Details
Book ID: 869
Book Master ID: BM12884
Date of Entry: 1/29/2005
Book Name: Services Marketing - Integrating Customer Focus Across the Firm
Publisher: Tata McGraw-Hill Publishing Company Limited, 7 West Patel Nagar, New Delhi 110008
ISBN: 9780070530423
Edition: 3
Year of Publication: 2004
Non Issuable: No
Price: Not Available
Authors: ■ Valarie A Zeithamal ■ Mary Jo Bitner
Total Transactions: 6
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