LIRU Book Details

Book ID: 740

Book Master ID: BM12884

Date of Entry: 9/28/2004

Book Name: Services Marketing - Integrating Customer Focus Across the Firm

Publisher: Tata McGraw-Hill Publishing Company Limited, 7 West Patel Nagar, New Delhi 110008

ISBN: 9780070530423

Edition: 3

Year of Publication: 2004

Non Issuable: No

Price: Not Available

Authors: ■ Valarie A Zeithamal ■ Mary Jo Bitner

Total Transactions: 10

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