LIRU Book Details

Book ID: 3542

Book Master ID: BM12141

Date of Entry: 11/19/2015

Book Name: Marketing Management

Publisher: Pearson Education (Singapore) Pte. Ltd., Indian Branch, 482 FIE, Patparganj, Delhi 110092

ISBN: 9788129711199

Edition: 12

Year of Publication: 2006

Non Issuable: No

Price: ₹ 395

Authors: ■ Philip Kotler ■ Kevin Lane Keller

Total Transactions: 22

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