LIRU Book Details

Book ID: 3536

Book Master ID: BM10124

Date of Entry: 11/19/2015

Book Name: Advertising Management

Publisher: Prentice-Hall of India Private Limited, M-97, Connaught Circus, New Delhi 110001

ISBN: 9788120312197

Edition: 5

Year of Publication: 2006

Non Issuable: No

Price: Not Available

Authors: ■ Rajeev Batra ■ John G Myers ■ David A Aaker

Total Transactions: 4

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