Centre for Management Studies | ব্যৱস্থাপনা অধ্যয়ন কেন্দ্ৰ
Dibrugarh University | ডিব্ৰুগড় বিশ্ববিদ্যালয়
LIRU Book Details
Book ID: 3501
Book Master ID: BM12161
Date of Entry: 8/7/2014
Book Name: Marketing Myopia
Publisher: Harvard Business School Publishing Corporation, 60 Harvard Way, Boston, Massachusetts 02163
ISBN: 9781422126011
Edition: 2008E
Year of Publication: 2004
Non Issuable: No
Price: ₹ 150
Authors: ■ Theodore Levitt
Total Transactions: 5
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