LIRU Book Details

Book ID: 3363

Book Master ID: BM10595

Date of Entry: 8/2/2011

Book Name: Consumer Behaviour and Branding - Concept, Readings and Cases - The Indian Context

Publisher: Dorling Kindersley (India) Pvt. Ltd., 7th Floor, Knowledge Boulevard, Noida 201309

ISBN: 9788131722367

Edition: 2009E

Year of Publication: 2011

Non Issuable: No

Price: ₹ 499

Authors: ■ S Ramesh Kumar

Total Transactions: 6

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