LIRU Book Details

Book ID: 2908

Book Master ID: BM12153

Date of Entry: 7/20/2011

Book Name: Marketing Management - Global Perspective Indian Context

Publisher: MacMillan India Limited, 2/10 Ansari Road, Daryaganj, New Delhi 110002

ISBN: 9780230637290

Edition: 4

Year of Publication: 2010

Non Issuable: No

Price: ₹ 585

Authors: ■ V S Ramaswamy ■ S Namakumari

Total Transactions: 3

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