LIRU Book Details

Book ID: 2703

Book Master ID: BM12150

Date of Entry: 7/11/2011

Book Name: Marketing Management - A South Asian Perspective

Publisher: Dorling Kindersley (India) Pvt. Ltd., 7th Floor, Knowledge Boulevard, Noida 201309

ISBN: 9788131716830

Edition: 13

Year of Publication: 2009

Non Issuable: No

Price: ₹ 699

Authors: ■ Philip Kotler ■ Kevin Lane Keller ■ Abraham Koshy ■ Mithileshwar Jha

Total Transactions: 21

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