LIRU Book Details

Book ID: 2617

Book Master ID: BM12878

Date of Entry: 7/8/2011

Book Name: Services Marketing - People, Technology, Strategy - A South Asian Perspective

Publisher: Dorling Kindersley (India) Pvt. Ltd., 7th Floor, Knowledge Boulevard, Noida 201309

ISBN: 9788177584509

Edition: 5

Year of Publication: 2007

Non Issuable: No

Price: ₹ 550

Authors: ■ Christopher Lovelock ■ Jochen Wirtz ■ Jayanta Chatterjee

Total Transactions: 9

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