LIRU Book Details

Book ID: 2155

Book Master ID: BM12969

Date of Entry: 7/4/2011

Book Name: Strategic Brand Management - Building, Measuring, and Managing Brand Equity

Publisher: Dorling Kindersley (India) Pvt. Ltd., 7th Floor, Knowledge Boulevard, Noida 201309

ISBN: 9788131719770

Edition: 3

Year of Publication: 2008

Non Issuable: No

Price: ₹ 550

Authors: ■ Kevin Lane Keller

Total Transactions: 4

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