LIRU Book Details

Book ID: 1495

Book Master ID: BM12195

Date of Entry: 4/24/2008

Book Name: Marketing Strategy : A Decision-Focused Approach

Publisher: Tata McGraw-Hill Publishing Company Limited, 7 West Patel Nagar, New Delhi 110008

ISBN: 9780070611436

Edition: 5

Year of Publication: 2006

Non Issuable: No

Price: ₹ 350

Authors: ■ Walker Mullins ■ Boyd Larréché

Total Transactions: 6

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