LIRU Book Details

Book ID: 122

Book Master ID: BM12102

Date of Entry: 11/11/2003

Book Name: Marketing - A Managerial Introduction

Publisher: Tata McGraw-Hill Publishing Company Limited, 7 West Patel Nagar, New Delhi 110008

ISBN: 0074516426

Edition: 1985E

Year of Publication: 2001

Non Issuable: No

Price: ₹ 175

Authors: ■ J C Gandhi

Total Transactions: 2

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